In an era where everything can be measured, marketing has become exceedingly tough, competition has increased, sophistication knows no boundaries and marketing managers must be scientists – tracking ROI, optimizing, carrying out A/B testing and devouring spreadsheets for breakfast. At boobadigital, we live and breathe this environment. We thrive in it. Here, we measure everything, test everything and continually optimize everything. We are always learning, changing, improving and raising the bar each and every day. We are creativity and science joined together, so, we checked what would be the most effective mustache length for Booba (our mascot). The answer is 3 cm. Verifiably.